Entrepreneur’s Journey

Thomas Kelley: The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

Jeff Thull: Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Good book about how to make the client understand the value you are providing. (****)

Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Concepts on how to build a great company from the ground up. Good for the startup as well as the established company. (*****)

Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Must have learning on how to create viral marketing. (*****)

Geoffrey A. Moore: Crossing the Chasm
Classic technical marketing book. (*****)

Rick Page: Hope Is Not a Strategy : The 6 Keys to Winning the Complex Sale
The sales bible needed by all entrepreneurs. (*****)

Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
This is the ultimate entrepreneur's handbook. It talks about innovation which is the lifeblood of any good entrepreneur. Read it many times. The problem is that you'll read it the first time through, say to yourself: "I do that" and toss aside the comments as "common sense." Take a look at yourself, ask the tough questions, and I would bet that your not innovating along the same lines as the book. Read it again and again. (*****)